Dukaan POS
1Keep two prices, and know both margins
Retail and wholesale prices must each leave a margin. If a 25 kg bag of rice costs Rs 7,400 and you sell it at Rs 7,750 wholesale, you earn Rs 350, or about 4.5%. At Rs 360 a kilo retail, the same bag brings Rs 9,000, a margin of nearly 18%. Know both numbers, or a busy wholesale day can feel profitable while earning little.
Margin on the same 25 kg bag
Example rice
2Set clear quantity rules
Decide what counts as wholesale: a carton, a bag, a minimum rupee amount. Write it on a card by the counter. Without a rule, every customer asks for the trade price and the retail side shrinks. A rule you can point to is easier to defend than an argument.
Mixed up
- One price for everyone
- Large credit hidden among small
- No idea which side earns
Separated
- Two prices with known margins
- Trade credit with limits and dates
- Profit checked for each side
3Treat credit differently
Retail credit is small and personal; wholesale credit is large and business-like. Give trade buyers a limit, a due date and a weekly review. Keep their balances separate from household khata so one large account does not hide behind the small ones.
🧮 Profit and margin calculator
Margin is profit as a share of the selling price. Markup is profit as a share of cost.
4One stock, two ways of selling
Both sides draw from the same shelf, so unit conversion matters. A carton of 24 sold wholesale and three single packets sold retail must come off the same count. If you track by hand, convert everything to the smallest unit, and count in that unit.
5Check each side's profit
Once a month, compare retail and wholesale sales and profit separately. If wholesale is 60% of sales and 30% of profit, you know where your effort goes. Sometimes it is right to push retail, and sometimes to hold wholesale prices firmer.
6How the app helps
Dukaan POS keeps a retail and a wholesale price on every product and lets you choose the mode at each bill. Customer-specific rates, carton packages and separate sales reports for retail and wholesale remove most of the manual work. See retail and wholesale billing.
7A day at a mixed counter
Morning brings walk-in retail: small bills, quick turnover. Mid-morning, a shopkeeper arrives for twelve cartons and wants the usual rate. Afternoon is quiet, so you receive a delivery and update costs. Evening is retail again. A rule for each situation, a visible price list and a record of every bill keep the day from turning into negotiations. The goal is consistency, so every customer feels treated fairly.
★Get started in four steps
- Write both pricesRetail and wholesale on each product.
- Set the wholesale ruleA carton, a bag or a rupee amount.
- Set credit terms for trade buyersLimit and due date.
- Compare each side's profit monthlyAdjust prices where needed.
!Good to know before you start
- Volume-based price tiers are not automatic; there is one wholesale price plus customer-specific rates.
- There are no salesmen, routes or deliveries.
- A shop has one stock location.
?Questions about how to run a retail and wholesale shop
How should I set wholesale prices?
Start from your cost, add a smaller margin than retail and check that it still covers your running costs.
Should I give wholesale buyers credit?
Only with a limit and a due date, and review balances weekly.
Can one app handle both?
Yes. Dukaan POS has retail and wholesale prices on every product.
How do I stop retail customers asking for trade prices?
Set a clear quantity rule and display it.
Do I need separate stock?
No. Both sell from the same stock; convert units consistently.
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